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    近3年內發表的文件:8(1.51%)
    含全文筆數:473(89.41%)

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    下載大於0次:473(100.00%)
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    最後更新時間: 2024-07-12 13:41


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    日期題名作者
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和; Hsu, Kuang-Chung; Weng, Yungho
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching; 張卿卿
    2016-12 線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 張卿卿; Chang, Chingching
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2016-12 青少年網路素養、家長介入、與網路使用經驗 林淑芳; Lin, Shu‐Fang
    2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu

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