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    日期題名作者
    2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿
    2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching; 張卿卿
    2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏
    2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan 孫秀蕙; 劉端裕; 郭書祺
    2002-01 The Internet audience: Web use as mass behavior 林淑芳; Webster, James G.; Lin, Shu-Fang
    2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
    2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿; Chang, Chingching
    2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    2012-09 The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships 林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang
    2000-07 The personal influence model and gao guanxi in Taiwan Chinese public relations 黃懿慧
    2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    2009-06 The Quality of Life in Taiwan Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
    2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
    2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching; 張卿卿
    2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun

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