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    Showing items 201-250 of 530. (11 Page(s) Totally)
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    DateTitleAuthors
    2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿
    2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching; 張卿卿
    2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏
    2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan 孫秀蕙; 劉端裕; 郭書祺
    2002-01 The Internet audience: Web use as mass behavior 林淑芳; Webster, James G.; Lin, Shu-Fang
    2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
    2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿; Chang, Chingching
    2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    2012-09 The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships 林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang
    2000-07 The personal influence model and gao guanxi in Taiwan Chinese public relations 黃懿慧
    2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    2009-06 The Quality of Life in Taiwan Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
    2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
    2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching; 張卿卿
    2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2017-05 Validation of A Brainstorming Tool "IDEATOR" 鄭霈絨; Cheng, Pei-Jung
    2001-04 Values of public relations: Effects on organization-public relationships mediating conflict resolution 黃懿慧
    2018-09 Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising 林日璇; Wu, Dai-Yun; Lin, Jih-Hsuan Tammy
    2018 What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan Skoric, Marko M.; Zhu, Qinfeng; 林日璇; Lin, Jih-Hsuan Tammy
    2004-08 When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements Chang, Chingching; 張卿卿
    2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2022-04 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2008-10 一個新的隱喻廣告分類與現況分析 吳岳剛; Wu, Yueh-Gang
    1997-07 一對一行銷≠世紀末行銷[評Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time] 陳文玲
    2006-01 一本深入淺出的廣告符研究教戰手冊：評介Persuasive Signs: The Semiotics of Advertising 孫秀蕙
    1995-03 世代分析在傳播行為研究中之應用 郭貞
    1995-07 世代分析在社會科學中之應用 郭貞
    1993-06 世界廣告自律體系之分析 劉美琪
    1995-09 世界末日與冷酷異境--社會心理和創意思考的關係 陳文玲
    1996-01 中國大陸都會區青少年消費行為初探 郭貞
    2020-12 二十世紀初期中國《盛京時報》醫藥廣告的圖像符號學研究 孫秀蕙; Sun, Hsiu-Hui
    2001-12 互擲泥巴 不見牛肉 [選舉廣告] 鄭自隆
    1996-04 五千年來的頭一次--總統選舉廣告掃描 蔡益彬; 姚開陽; 鄭自隆
    2013-10 什麼樣的科學新聞內容會受新聞媒體青睞？ 報紙與電視科學新聞媒體顯著性之決定因素初探 張郁敏; Chang, Yuh-Miin
    1996-01 介紹「觀看電視：家庭生活情境、權力關係與消費行為」研究 孫秀蕙

    Showing items 201-250 of 530. (11 Page(s) Totally)
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