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    显示项目126-150 / 529. (共22页)
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    日期题名作者
    2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2019-04 Model of Behavioral Strategies for Coping with Party Ambivalence 張卿卿; Chang , Chingching
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2018-11 Narrative engagement and vicarious interaction with multiple characters 林淑芳; Lin, Shu-Fang; Dale, Katherine R.; McDonald, Daniel G.; Collier, James G.; Jones, Kaitlyn
    2012 Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame. 林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
    2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    2019-03 Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help 林日璇; Lin, J.-H.*; Wu, Dai-Yun
    2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞
    2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    2001-02 OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
    1998-01 Otto Lerbinger著《公共關係的時代使命--診斷危機．管理危機》 黃懿慧
    2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿; Chang, Chingching
    2018-08 Perceived message consistency: Explicating how brand messages being processed across multiple online media 張郁敏; Chang, Yuhmiin
    2018 Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being 林日璇; Lin, Jih-Hsuan Tammy
    2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    2005-01 Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents Chang, Chingching; 張卿卿
    2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青
    2000 Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns Chang, Chingching; 張卿卿
    2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
    2007-12 Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching

    显示项目126-150 / 529. (共22页)
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