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    显示项目51-100 / 530. (共11页)
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    日期题名作者
    2017-06 政黨認同對於政治知識的動機性推理影響 湯晏甄; 蔡宗漢; 張傳賢
    2017-06 Coaching competency and trust in coach in sport teams 謝明輝; Kao, San-Fu; Hsieh, Ming-Hui; Lee, Po-Lun
    2017-05 The influence of media multitasking on the impulse to buy: A moderated mediation model Chang, Yuhmiin; 張郁敏
    2017-05 Validation of A Brainstorming Tool "IDEATOR" 鄭霈絨; Cheng, Pei-Jung
    2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    2017-03 我國真有引進專利連結制度之必要嗎？－對藥事法與專利法修正草案之評析 滕沛倫; 宋皇志
    2017-03 從《儒門內的莊子》淺議「莊子化的儒學」是否可行？ 林遠澤; Lin, Yuan-tse
    2017-01 臺灣日治時期商業廣告中的「戰爭」符號研 究：以《臺灣日日新報》為例 孫秀蕙; 陳儀芬; Sun, Hsiu-hui; Chen, I-fen
    2017-01 How Message Framing and Presentation Affect Pro-Environmental Behavioral Intentions: A Dual-Pathway Model Perspective 施琮仁; Shih, Tsung-Jen
    2017-01 社交媒體研究-回顧與展望 林淑芳; Lin, Shu‐Fang
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和; Hsu, Kuang-Chung; Weng, Yungho
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching; 張卿卿
    2016-12 線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 張卿卿; Chang, Chingching
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2016-12 青少年網路素養、家長介入、與網路使用經驗 林淑芳; Lin, Shu‐Fang
    2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    2016-08 Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes 張卿卿; Chang, Chingching
    2016-07 台灣民眾網路素養調查：網路素養、網路經驗、及生活滿意度關係之綜合探討 林淑芳; Lin, Shu‐Fang
    2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    2016-04 臉書使用者的社會資本及政治參與 陳憶寧; Chen, Katherine Yi-Ning
    2016-04 Dissimilarities of designer ideation by identified searching-retrieving behavior in referencing online-offline material 鄭霈絨; Pei-JungCheng
    2016-02 Development of a mobile app for generating creative ideas based on exploring designers’ on-line resource searching and retrieval behavior 鄭霈絨; Pei-JungCheng
    2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 孫秀蕙
    2016 網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用 張郁敏; 蔡介元
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    2015-06 Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes. 林日璇; Lin, Jih-Hsuan
    2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2015-02 A role for the self: Media content as triggers for involuntary autobiographical memories 林淑芳; McDonald, D. G.; Sarge, M. A.; Lin, S.-F.; Collier, J. G.; Potocki, B.; Lin, Shu-Fang
    2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
    2015 The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games 林日璇; Lin, Jih-Hsuan; Peng, Wei
    2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    2015 Before–after appeals: a dual-route effect model Chang, Chingching; 張卿卿
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2014-12 福島危機中台灣民眾對核能的風險感知與態度： 政黨傾向、核能知識、信任與科學傳播的角色 陳憶寧; Chen, Katherine Yi-Ning
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    2014-02 Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting study Guo, Lei; Chen, i-Ning Katherine; Vu, Hong; Wang, Qian; Aksamit, Radoslaw; Guzek, Damian; Jachimowski, Marek; McCombs, Maxwell; 陳憶寧
    2014-01 手機使用動機與手機新聞收視的關聯性研究：上海、香港、台北與新加坡的比較分析 陳憶寧; 羅文輝; 魏然; 徐小鴿; 張國良
    2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching

    显示项目51-100 / 530. (共11页)
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