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    Showing items 51-100 of 529. (11 Page(s) Totally)
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    DateTitleAuthors
    2023-06 Comparing journalistic role performance across thematic beats: A 37-country study 陳憶寧; Chen, Katherine Y. N.; Mellado, Claudia
    2018-10 Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis 陳憶寧; Chen, Yi-NingKatherine
    2004 Competitive Paper Session: Family and Gender Issues Shoham, Aviv; Rose, Gregory M.; Bakir, Aysen; Meng, Lufang; Brembeck, Helene; Mandrik, Carter A.; Fern, Edward F.; Bao, Yeqing; Chang, Chingching; Cook, Daniel Thomas; Kim, Jonathan S.; Baek, Seung; Cho, Sungbin; Mulvey, Michael S.; Stern, Barbara B.; McLoughlin, Damien; Easton, Geoff; Wakefield, Kirk L.; Stone, George W.; Anderson, Laurel; 張卿卿
    2017-12 Completeness and overlap in open access systems: Search engines, aggregate institutional repositories and physics-related open sources 蔡明月; Tsay, Ming-yueh; Wu, Tai-luan; Tseng, Ling-li
    2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    1999 Consumer Styles and Media Uses of the Generation Xers in Taiwan Kuo, Cheng; 郭貞
    2006 Context-induced and ad-induced affect: Individual differences as moderators Chang, Chingching; 張卿卿
    2004 Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement Chang, Chingching; 張卿卿
    2014-02 Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting study Guo, Lei; Chen, i-Ning Katherine; Vu, Hong; Wang, Qian; Aksamit, Radoslaw; Guzek, Damian; Jachimowski, Marek; McCombs, Maxwell; 陳憶寧
    1993-06 CREATIVE ADVERTISING PLAN：A Case Study of Le Menu Frozen Dinners Chu, FongKang H.
    2005 Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication 黃懿慧
    2006-06 Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model Huang, Yi-Hui; 黃懿慧
    2006-12 Cultural masculinity/femininity influences on ad appeals 張卿卿; Chang, Chingching
    2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和; Hsu, Kuang-Chung; Weng, Yungho
    2016-02 Development of a mobile app for generating creative ideas based on exploring designers’ on-line resource searching and retrieval behavior 鄭霈絨; Pei-JungCheng
    2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching; 張卿卿
    2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    2016-04 Dissimilarities of designer ideation by identified searching-retrieving behavior in referencing online-offline material 鄭霈絨; Pei-JungCheng
    2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    2023-05 Does news platform matter? Comparing online Journalistic role performance to newspaper, radio, and television 陳憶寧; Chen, Yi-Ning Katherine; Mellado, Claudia
    2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2011-11 Effect of opponent type on moral emotions and responses to video game play 林淑芳; Lin, Shu-Fang
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
    2017-12 Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy 黃瓊萩; Huang, Chiung-Chiu
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    2005 Erratum: &quot;Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication&quot; (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016) Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱
    2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    2018 Examining how dependence on smartphones at work relates to Chinese employees’ workplace social capital, job performance, and smartphone addiction. 林翠絹; Li, Li; Lin, Trisha T C
    2010-03 Examining the presentation of self in popular blogs: A cultural perspective 陳憶寧; Chen, Yi-Ning
    2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    2007-10 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. 林淑芳; Dimmick, J.; Ramirez, Jr., A.; Wang, T.; Lin, S.-F.; Lin, Shu-Fang
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2010-11 Gender differences and the effect of contextual features on game enjoyment and responses. 林淑芳; Lin, Shu-Fang
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿

    Showing items 51-100 of 529. (11 Page(s) Totally)
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